Client: Cudworth Enterprises
Requirements: Branding, Art Direction, Photography, Retouch, Print Design, Packaging & Social Media
Cudworth Enterprises is a mens accessory company originally founded in 1918. We have been working with them since the company was bought and rebranded in 2002. They wanted to bring the company into current fashion and diversify the look. The product is stocked in major department stores displayed along side high end brands such as Gucci, Hugo Boss and Dior. They also produce diffusion lines for the youth market under the names Savage and Hardware and a strong accessory lines called Smartset, Cudworth Collection, Cudworth Sterling Silver and Cudworth Leather.
It was important that the look for Cudworth would be upmarket and chic yet unpretentious as it's price points are not as high as expected.
We have designed and produced all advertising campaigns, business stationery, promotional flyers and brochures, point-of-sale and exhibition material for them.
Model photography by Plastic Jungle
Product photography by Richard Weinstein